Singapore Tourism Board - What Do I Eat First

For Singapore Tourism Board’s “Culinary Musical” campaign, we created a playful video series inspired by the everyday struggle of choosing what to eat. From humble kopitiam bites to luxury dining, the series showcases the rich diversity of Singapore’s food scene.

Client: Singapore Tourism Board

Agency: BBH

Production: Abundant Production

Director: Thomas Goh

more works here…

Silhouette of a person wearing a cap, reflected in a car window at sunset with a background of clouds, streetlights, and power lines.
Blurred motion photo of a person walking on a wooden deck near a building with large windows, with trees and the sky in the background.
A man in an orange shirt sitting at a table with various dishes of food, including fried chicken, eggs, and soup, in a busy food court. The image has yellow text overlay asking ‘‘What do I eat first?’’
A woman seated at a restaurant table looking surprised at a roasted chicken dish in front of her. The table also has skewers, a bowl of sauce, and other dishes. The background features a chandelier and modern interior decor.
A woman with long dark hair, wearing white headphones, a white crop top, and light-colored high-waisted pants, is standing outdoors and smiling while taking a selfie with her smartphone. She is shielding her eyes from the sun with one hand.
A group of five young men look down at the camera in a low-angle shot, with some serious expressions in an indoor setting with a ceiling and lighting fixtures.